DIFFA Chicago Believe 2011 Rock N Gala

  • Rock N Gala
    Richard Cassis of sparc, inc., Co-chair of this absolutely rocking event, concepted and branded the night with a killer team of dedicated colleagues, raising awareness and funds to the tune of nearly $300,000 supporting DIFFA Chicago (Design Industries Foundation Fighting AIDS) and the fight to eradicate AIDS! The cross media campaign included branded bar mats at our sister event Dining By Design, print ads in Contract Magazine, a stand alone website supported by an e-mail campaign, event media and graphics, signage, table cards with complimentary branded guitar picks and a video to capture the evening! Our Rock N Gala performers were The Lemonheads!