- DFIX Senior Project - Print Collateral and Tote Bag
Business Card, Magazine Ads, Grocery Tote Bag
- Print collateral and grocery tote bag that feature the branding applications from my senior project - a fictional food company called plenty™. As with the rest of the branding, I wanted the design to be approachable and minimalistic to an extent - a design philosophy that resonates with the meaning of plenty: "just enough."
For print collateral, I created a business card with a tear-off information section for consumers to share with friends and family - a word of mouth/grassroots approach to marketing the product. The magazine ads feature different food products, and the grocery tote bag is a piece of merchandise that functions as a useful product for the consumer while also advertising the company by displaying the logo.
At the University of Wisconsin - Stout, senior graphic design students create a final project that consists of creating a fictional service and/or product-based company, developing company mission, marketing strategy, and branding applications. The theme that my senior show class participated in was DFIX - Design, Fabrication and Innovation for Xtreme Affordability.
My Company Profile:
Plenty™ is a line of food products for anyone who wants to start or stay on track with a healthy diet. Even as the obesity epidemic continues to be a major social issue in the United States and other countries, the majority of grocery store shelves are still cluttered with foods that are high in fat, sodium and sugar. These products are not a good source of nutritional value and do not trigger long term satiety - a contributing factor that causes people to eat too much of the unhealthy foods in order to feel full.
Our mission is to offer a solution to the problem of overeating and discourage unhealthy diet by providing consumers with hearty food choices that intensify and prolong the feeling of being full. Coupled with naturally nutritious ingredients, a monoglyceride compound coats the molecules in the food, which takes longer for the body to break down - an extended sense of satisfaction recognized by the neurotransmitters found in the walls of the intestines. Appetites and nutrition labels will finally agree that one serving is plenty.