Cupcakes for Courage

  • Cupcakes for Courage
    Branding, Collateral
  • This company was originally a fundraising idea of one woman to support her sister who was diagnosed with non-Hodgkins T-cell Lymphoma. The popularity of their cupcakes transformed them into a company that continues to spread awareness of Lymphoma, connect with their community through cupcakes, and donate their business proceeds to the Leukemia and Lymphoma Society and the American Cancer Society. This branding concept embodies both the community aspect of their cupcakes as well as their support to the cancer societies.