Neighborhood Association Brand
The Crossroads is a self-expressive, energetic community. The purpose of the brand is to identify the vibrant community and develop a sense of pride among residents so that they can embody, shape and own the brand as well as invite new, fresh members into the community. Each artifact uses elements that visualize the attributes and essence of the crossroads neighborhood. Using the brand guidelines will build pride and ownership over the neighborhood that the expressive residents call home.