| 2 of 3 Launch Series

  • Create a multidimensional campaign announcing the re-launch of, an online resource that offers an array of resources and tools to improve credit union strategy and performance. The campaign series has three messages, why we are changing, online community, and a spectrum of services. The idea of Origami came up since it is an art that requires strategy and purpose which speaks to the values behind the brand. Using this theme we created an interactive direct mail campaigns that not only communicated the message but created a user experience that supported the creativity and engagement that is found on