Crazy Ones

  • Crazy Ones
    People who are crazy enough to think they can change the world are the ones who do
  • Inspired by a quote from the Apple Think Different campaign in 1997, the Crazy Ones poster reflects how calligraphers of each era changed the way they wrote. The quote begins with Roman Capital Letters, followed by Uncial, Square Capital, Insular Majuscule, Lombardic Capitals, Gothic, Humanist Capital, Italic, Copperplate, and lastly modern handwriting. The watercolored background changes gradually from vellum-looking yellow to modern white paper to be consistent with the color of writing materials of each era. The quote is written with gouache color on Arches Cold-Pressed watercolor paper.