Crayola Fingerpaint

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Created: 03/03/10
Last Edited: 03/31/14
714
22
3
Description
Crayola has great deal of brand equity in their color names. This packaging was created to highlight the color names (here: forest green, mod magenta, and purple mountain majesty).
  • Crayola Fingerpaint

  • Crayola has a lot of brand equity in their color names; names which have been around for many decades. The goal was to create packaging (here: Forest Green, Mod Magenta, and Purple Mountain Magesty) which playfully accents these color names. 

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