Crayola Ad Campaign

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Created: 12/31/12
Last Edited: 01/04/13
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Description
Advertising for a new concept line of crayons from Crayola that are eco-friendly, organic, and vegan. Inspired by capturing nature on paper, these advertisements focus on the where the inspiration for the color of the crayon came from in nature.
  • Advertising for a new concept line of crayons from Crayola that are Eco-friendly, organic, and vegan. Inspired by capturing nature on paper, these advertisements focus on the where the inspiration for the color of the crayon came from in nature.
  • Cut out billboard allows the crayon to be whatever color the sky is.
     
  • Interactive bus stop signage that uses augmented reality allowing users to color on their environment with the touch-screen display.
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    Magazine ad with perforated mini billboards for kids to put up over their favorite colors.
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    Crayons and paper would be available for kids to capture nature on paper while they are playing outdoors.
  • Thanks for looking!
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