For this project my group chose a product and company, we then designed a sub brand version of their product that was more sustainable. We chose Celestial Seasonings Tea and created, Cozy Cup.
How is Cozy Cup more sustainable than the parent brand Celestial Seasonings? Cozy Cup uses 100% recycled and 100% post-consumer waste for the packaging paperboard. We got rid of tea bags….so you can pull out that old strainer and help us save the planet! On top of that we limit our packaging printing to one color, non-toxic, soy ink.
Design for Good
This is for a hypothetical product, not one that was actually produced.