My group’s presentation of Cozy Cup.
On the board: packaging laid out flat, pictures of the 3D model of our preliminary packaging we worked with the Engineers to produce (actual mock-up of this rendition is on the table) made of canola plastic, photos of the digital 3D mock-up of the canola plastic box, photos of Cozy Cup in the consumers home environment, and photos of Cozy Cup in the retail environment.
On the table: Celestial Seasoning's tea box, the Cozy Cup tea box filled with loose leaf tea, and the preliminary canola plastic box mock-up (part of our process work), and two books.
The first book is an animated book that leads you through the life cycle of Cozy Cup and explains the process off its production from tea seeds to in the consumer’s cup in simple terms. The second book explains the process and all the work and research my group did to derive Cozy Cup.