Covering the Real Life Hellfighters

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Created: 09/15/13
Last Edited: 09/15/13
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Boots & Coots // 30th Anniversary Commemorative Book // Print

CHALLENGE //
Honor a legacy. Announce a new chapter. Distill 30 years of death-defying work into one commemorative book. And do it all with limited photographic resources.

ACTION //
Origin devised a design solution that made the most of the company’s archives. By pairing visuals with quotes and anecdotes from the most seasoned members of the Boots & Coots family, we told the story that captured a generation and reintroduced the service offerings that will fuel the company’s future.


CLIENT / Boots & Coots
AGENCY / Origin
CREATIVE DIRECTOR / Jim Mousner
DESIGNER / Michelle Coffey
COPYWRITER / Aimee Borders
  • Boots & Coots // 30th Anniversary Commemorative Book // Print
     
    CHALLENGE //
    Honor a legacy. Announce a new chapter. Distill 30 years of death-defying work into one commemorative book. And do it all with limited photographic resources.
     
    ACTION //
    Origin devised a design solution that made the most of the company’s archives. By pairing visuals with quotes and anecdotes from the most seasoned members of the Boots & Coots family, we told the story that captured a generation and reintroduced the service offerings that will fuel the company’s future.

    CLIENT / Boots & Coots
    AGENCY / Origin
    CREATIVE DIRECTOR / Jim Mousner
    DESIGNER / Michelle Coffey
    COPYWRITER / Aimee Borders

     

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