Cotton From Blue to Green Pitch

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Created: 05/23/12
Last Edited: 11/21/12
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Description
Visual direction and collateral design for a pitch geared toward attracting college students to recycle their denim.
  • Cotton From Blue to Green Pitch
    Visual Direction and Collateral

    client
    Cotton (for Marketing Werks)

    details
    Cotton’s From Blue to Green denim recycling initiative involved an awareness and action campaign at college campuses. Our agency’s solution involved developing language and imagery that would gain the attention of and speak to the undergrad audience and encourage their participation in giving up their old jeans to help insulate homes for the under-resourced.
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