Corporate Inhouse Branding

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Created: 01/27/11
Last Edited: 08/29/13
140
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Description
The evolution of an inhouse identity branding project for a research study.
  • National Simulation Study
    Inhouse Branding for NCSBN's National Simulation Study
  • The Research Department is conducting a longitudinal study exploring the use of simulation (mannequin patients) in nursing education. We decided to keep the silhouette of the human profile to evoke both the mannequin and human aspects of the study. The logo is also reminiscent of an eclipse, representing a new phase of nursing education.
  • The NCSBN National Simulation Study recruits students to participate in the study at select simulation sites. This brochure is created in an iron-cross format to attract a younger audience with an unexpected format. The iron cross brochure details the study for the student participants by explaining what is simulation and how they can participate.
  • An additional brochure was created for nurse managers in the same iron cross format.
  • Pins were created to give away to student participants.
  • Permanent markers were created as a giveaway for students.
  • Notebooks were produced for study participants.