Cooking Logos for CityTV

  • CityTV is a local cable station for the city of Santa Monica. They were asking for a logo for their upcoming cooking program, Santa Monica Family Favorites. Working in a team, we had to do research on Santa Monica's demographics. We also did research on the color palettes and it's cooking show competitors, keeping in mind these are logos meant for TV/web. I had the honor in having my logo selected by the client to be used for the upcoming cooking show.
     
    Director: Robin Gee (Cable TV & Public Info Mgr of City TV)
    Instr/Dir: Richard Khanbabians, AiCALA
    Concept/Designer: Chris Cappilla
  • BW/Variation
  • Color Palette: The goal was to use warm, friendly, and “edible” tones that would help
    to reinforce the show’s bright and friendly personality.
  • Typeface: Gill Sans can be a good display font showing boldness and legibility, 
    making it perfect for television and for the personality of the show.
  • ROUGH DESIGNS THAT DIDN'T MAKE THE CUT
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    Thanks for viewing!