Cooking_Logos 4 CityTV

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Created: 06/28/12
Last Edited: 05/09/13
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Description
The class did work for a client. The client was CityTV, which is the local cable station for the city of Santa Monica. They were asking for a TV/web logo/logotype for their upcoming cooking program, Santa Monica Family Favorites. I had the privilege in having my logo selected by the client.

Instr/Dir: Richard Khanbabians, AiCALA
Art Direction: Robin Gee (Cable TV & Public Info Mgr of City TV)
Client: CityTV of Santa Monica
  • Process
    Working in a team, we had to do research on Santa Monica's demographics
    for CityTV's new cooking show. We also did research on color palettes and it's cooking show competitors, keeping in mind these are logos meant for TV/web. I had the honor in having my logo selected by the client and will be used on their upcoming cooking show, Santa Monica Family Favorites.
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    LOGOS PRESENTED TO CLIENT
  • Final Logo
  • variation/BW
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    COLOR PALETTE
  • Noticing that family cooking shows use bright, friendly colors and with help in direction, I went with colors that are warm, friendly, and edible, as well as popular among family cooking shows.
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    TYPEFACE
  • Typeface: Gill Sans is a good display font showing boldness, legibility, and is maybe even a little on the friendly side, all making it perfect for television and for the personality of the show.
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    MOCKUPS
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    ROUGH LOGOS THAT DIDN'T MAKE THE CUT
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  • Here's the link to the other part of project (VOTE///2012):
    Behance LINK
    Portfolio LINK

     
     
     
    Thanks for watching!

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