Cooking Logos for CityTV

  • The client was CityTV, which is the local cable station for the city of Santa Monica. They were asking for a logo for their upcoming cooking program, Santa Monica Family Favorites. I had the privilege in having my logo selected by the client.
     
     
    Process
    Working in a team, we had to do research on Santa Monica's demographics for CityTV's new cooking show. We also did research on color palettes and it's cooking show competitors, keeping in mind these are logos meant for TV/web. I had the honor in having my logo selected by the client and will beused on their upcoming cooking show, Santa Monica Family Favorites.
  • BW/Variation
  • Color Palette: The goal was to use warm, friendly, and “edible” tones that would help to reinforce the show’s bright and friendly personality.
  • Typeface: Gill Sans can be a good display font showing boldness and legibility, making it perfect for television and for the personality of the show.
  • ROUGH DESIGNS THAT DIDN'T MAKE THE CUT
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    Thanks for viewing!