Santa Monica Family Favorites/City TV – Logo Design

  • CityTV is a local cable station for the city of Santa Monica. They were asking for a logo for their upcoming cooking program, Santa Monica Family Favorites. Working in a team, we had to do research on Santa Monica's demographics. We also did research on the color palettes and it's cooking show competitors, keeping in mind these are logos meant for TV/web. I had the honor in having my logo selected by the client to be used for the upcoming cooking show.

    Featured On:

    Client: CityTV | 
    Director: Robin Gee (Cable TV & Public Info Mgr of City TV)
    Instr: Richard Khanbabians, AiCALA
  • BW/Variation
  • Color Palette: The goal was to use warm, friendly, and “edible” tones that would help to reinforce the show’s bright and friendly personality.

  • Typeface: Gill Sans can be a good display font showing boldness and legibility, making it perfect for television and for the show's personality.

  • Thanks for viewing!