Branding an Accessories Company
Continuum is an accessories company that creates items for individuals who consider themselves athletes and want accessories that can make the transition from the field to the red carpet. As a new company, Continuum needed an icon and brand to reinforce its ideals.
A continuum is a continuous sequence, and for Continuum, a brand that focuses on the seamless transition of its accessories from an athletic arena to the high fashion world, it was important that the logo reflected this ebb and flow.
Logo is named the “trifinity” and represents the three major aspects of the company and their unity. Athletes who exemplify these concepts are David Beckham, Michelle Wie, Kobe Bryant, and Anna Kournikova.