Consumer Archetypes

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Created: 11/01/10
Last Edited: 12/04/12
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Description
Sometimes you have to show the client who their consumer is. Creating a visual solution helps translate information into insight. With a little help, the client was better able to understand who their consumers were and how to design and market to them.
  • Consumer Archetypes
    Creating a Visual Solution

  • Sometimes you have to show the client who their consumer is. Creating a visual solution helps translate information into insight. With this project, the client had a stack of research that they did't know how to interpret. With a little help, they were better able to understand who their consumers were and how to design and market to them.


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