This is a poster I created for green activists to advertise simple acts people can take to make a difference on energy consumption. It was important to be able to reach a younger audience as that is the generation that will ultimately determine the fate of our plane’t future. With that same reasoning, it was also important to make the advertisement fun and approachable to evoke interaction. Saving energy shouldn’t be a scary thing. I wanted to communicate that it is easier than it seems with the comical, flowing illustration. The poster was paired with glow in the dark buttons to prompt people to turn out their lights.