As a *group project, concept and design a magazine that explores design in Mid-Century America.
A new design movement known as Mid-Century Modernism emerged in America allowing for significant progress towards the design standards of Europe. Some of the biggest developments in graphic design were the simplification of advertising, exploring new printing techniques, and the creation of the type family. The advancements made in graphic design also echoed to other industries like architecture, film, and fashion. Not only did the work of the Mid-Century modernists influence people of the day, their influence can be traced to contemporary design. As we journey back to the mid-Century, we hope to inspire the designers of today. By tracing the influence of legendary designers like Leaster Beall and Robert Brownjohn to other industries, we hope that their work inspires you. Their level of influence does not have to stop with the pages of this magazine. Take this and run with it. There are no limits to what you can do. With the Mid-Century modernists as inspiration, what will you do with it?
*Project in collaboration with Dixie Hemingway & Heidi Pettit.