Annalect is digital data division of Omnicom Group. They engineer software to serve as analytics for clients large and small, one program of which is named Conductor. This software gathers data and streams it into a cohesive and presentable manner, but Annalect wished to also promote the software in a manner that fit with their identity. They see the aggregation and development of data as more than numbers and graphs, but as a channel to visualize and harmonize what one values. They see data as making noise into music, and that is the concept behind this promotion for Conductor.