Community School District 300 had been using the same general branding for its newsletters, and annual report for several years. The feeling was that the old design lacked the polish desired for this expanding and dynamic community. D300 also wished to retaining certain design elements with the re-design: 1) the format: a bi-folded letter sized brochure, and 2) duotone of black and the school’s distinctive blue. Also the re-design had to entail developing a flexible template system enabling the marking staff to quickly develop the monthly newsletters—after some core InDesign training. D300 was so pleased with the resulting new brand standards for their newsletters, that I was invited to design their 2009 annual report.