Community Foundation of Sarasota County
Magazine Ad Campaign
The Community Foundation of Sarasota County is one of the top two community foundations in Florida, and among the top 60 nationwide. Clarke Advertising and Public Relations strategic work uncovered two important benefits of giving through the Foundation: it maximizes giving legacies and provides peace of mind through trusted, effective donor resources and customer-service excellence. These insights led to a strong brand positioning that properly reflected the organization’s focus on being the “Giving Spirit and Heart” of all of Sarasota County. Working with Clarke Advertising and Public Relations we developed a campaign that focuses on to key audiences, the donor and the adviser.