- Common Ground Conference
Difficult Dialogues, Sensible Solutions
A Cross-Cultural Communication Conference - Birds of a feather flock together and that is the problem. By bringing many different birds together flying towards one goal, this conference branding encourages unity and teamwork. Held in Boston, this conference is an open discussion about our differences. Yet it is having these differences that make us the same. Birds are the perfect symbol for the freedom and unique beauty that is the human spirit
Branding includes :
- Mailer, Fold Out Poster
- Name Tag
- Interior Signage
- Decorative Interior Elements
- Exterior Signage 
Printed Materials
Mailer : Poster
Includes Conference Name, Tagline, Conference Dates, Speakers
Mailer : Conference Information
Conference Brief and Overview, 3 Day Agenda, Registration Information, Directions, Hotel, Alternative Transportation
Name Tag : Held within a Lanyard
Folded out, the Name Tag contains a Campus Map, Help Line information, as well as a 3 Day Agenda.
Interior Signage : Follow the Birds
Similar to the idea of following footsteps on the ground to be directed to a location, at Common Ground, you follow the birds.- Interior Decorative Element : Bird Decals on Elevators
To encourage the notion of birds flying towards a common goal, these birds physically rise with the elevator. - Exterior Banner for Lampost
To draw people to attend the conference and have them begin to become familiar with the bird language.
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