Collect. Smart.

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Created: 02/12/12
Last Edited: 11/21/12
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Description
Brand development for Campus ACA training materials.
  • Collect. Smart.
    Brand development
  • Campus ACA desired an engaging new visual identity to showcase the training, seminars, designations and events available for professional development.

    Project managers had been directed to use images of "collectors," and the challenge was to find a way to make this engaging and compelling. Vivid colors and contrasting shapes were designed to create visual interest and adapt well for use in all materials.

    The structure of the initial brochure set the stage for all current Campus ACA materials, encompassing websites, e-mails, direct mail, advertisements, products and seminar materials.
  • Each type of seminar format (online, face-to-face, teleseminar) is branded with its own color palette extending through websites, e-mails and seminar materials.

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