Coffea Cafe • Branding Package, 2012-2013
Coffea is a community cafe focusing on people coming together outside of the internet. Each on shop can accommodate individuals, a large group of friends, or study groups. Coffea is based a hispanic, or Central American custom of coming together after a large meal with coffee and complementary snacks. Their main tagline is “Come Together”.
The packaging is for coffee sold in the cafe. The coffee is classified by the birds from each region. The birds are defined by the roast of the coffee. The color palette for each package is based of the based off of the birds for each package. The coffee would only be sold in the cafe. The patterns on the sides are patterns from artwork and clothing from each region.