Clodia - Branding Concept
The goal was to create a luxury minimalist design, with an emphasis on distinctive fashionable letterforms that would compliment the intensity and strength of a contemporary cosmetic company. From the start, I was looking for a sophisticated, modern beauty-focused image that could be applied through all of Clodia’s products. I designed a complete font family exclusively for this brand that has low contrast between stamps to serve a timeless, clean and modern fashionable look. I also designed a perfume bottle based on the structure of the letterform “O” to convey a sophisticated luxury form that enriches the brand image even further. Using a high contrast of black and white combined with a custom typeface ensures that the brand is visually elegant and fundamentally timeless.