Client Holiday Card Email

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Created: 12/09/11
Last Edited: 11/20/12
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Description
A visual for a holiday email campaign created for my client, Rand Engineering and Architecture, PC
  • Client Holiday Email Blast
  • This was the first iteration of the card. We realized after making it that it might work better as an animated gif. That way the floors could be larger and the "story" could build.
  •  In terms of revises, we decided to add a bit more of a minority mix to the people on the third floor since this was targeted to mostly NYC customers. The client also thought a wreath hanging on the parapet would be a nice touch.

    The size of the final file was problematic when it was chopped up and animated, the animated GIF that was 650kb, double the size limit that Constant Contact allowed. So I had to simplify colors and the graphics in order to bring the color palette and images sizes down to within the 350kb limit. Granted I could have simplified and reduced further, but the client and I felt that would effect the look and design too much.

    Despite these minor changes, the client was thrilled with the final result and so were their customers.

    Happy customers. That's  my goal.