Creative direction, brand and packaging design for South African retailer Clicks.
Branding for the Be Beautiful range is constructed solely through the use of typography. A capped serif font with the initial letter form of each word raised created a significant impact. This is complemented well by a gold backdrop that confidently balances swirling floral silhouette images. Eight individual gifting options were developed, appealing to a diversity of women. The range was sold exclusively through Clicks pharmacy.