This was a dream project. First, the objective was to promote public art. (Love it!) Second, I got to work with some fun, brilliant, and creative people. Denise Brinson, Director for Economic Development for the City of Suwanee, Georgia and her team of Lynne DeWilde and Toni Shrewsbury were tasked with creating an identity and promotional material for a walking tour of original sculpture on loan from various artists around the country. The result was SculpTour.
We created a logo, a flyer announcing the SculpTour debut, a brochure and an accompanying information piece for prospective donors. (SculpTour is funded through grants and private donations.) The central piece was the brochure. One side contained details about each sculpture and the artists who created them. The other side was a map illustrating the walking tour and location for each piece of art. A QR code was printed in the brochure with instructions for patrons to vote their favorite piece into the city's permanent collection. All this fun information needed to fold down to a pocket size.