During Fall 2011 the City Subs restaurant at UWM underwent a major transformation. They were gaining a new facade, new menu items, and brand image. I was in charge of this new branding. I wanted the new City Subs to be more refined, yet approachable. I wanted people to have a pleasant experience, not only when looking at their menu, but also ordering at the counter. Overall, I developed a new menu, various posters, brand new signage for their menu items (breads mostly), and a new sneeze-guard menu. Here are some samples of work I did for them.