A deeply personal project for our Creative Director, Kyung Min, this endeavor included a typeface created by Mr. Min, as well as other creative and intimate designs. The project spanned several forms of media, including branding, web design, and several print design pieces. As with any campaign that is as expansive, a clearly defined brand design is paramount.
The brand, which needed to represent an intimate wine theme, was suitably defined in this case with a specific color palette and the typeface created by Mr. Min, "Hyde Park".
All illustrations and designs, including the icon illustrations to indicate different tables and portions of the evening with wine glass, candles, and vines, incorporated the various elements of the custom typeface.