Chin Up!

Info
Statistics
Created: 06/13/10
Last Edited: 12/04/12
104
3
0
Description
Chin Up! is a beauty brand that cares more about how you feel rather than making you feel stressed about how you look. Lines for the broken hearted, anxious, and very tired will pick you up, calm you down, and wake you up with sympathy and a sense of humor.
  • Chin Up!
    Sympathetic Beauty Brand
  • Chin Up! is a brand created "For Those Who Are Always Looking Down." It is inspired by 1930's newspaper headlines, Jenny Lewis lyrics, and my own experiences of being tired, stressed out, and broken hearted.

    The brand is built with a sense of drama, humor, irony, but remains sincere. Ingredients such as rose hips, green tea leaves, and lavender are used to pick up, calm down, and wake up those in need.

Discuss This Project: ( Comments)

You must as a Creative to join the conversation.
    See More ↓
    Loading…