Children International

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Created: 05/14/13
Last Edited: 05/14/13
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Description
Summary:
Media Kit for Children International.

Goals:
To bring a hopeful tone to a charity’s image.

Inspiration:
The organization’s tagline “Real Help. Real Hope.” was my starting point on this concept.

Solution:
A brighter color palette lends a more optimistic tone to the pieces, without downplaying the seriousness of the issue. Graphics utilize transparency to exemplify the concept of working together. Natural fiber paper stock reinforces the palette and gives the pieces substance and a textural sensory connection.

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