Chicago Bagel and Deli

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Created: 05/15/12
Last Edited: 11/21/12
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Description
Mark for local company Chicago Bagel and Deli.
  • branding
  • Chicago Bagel and Deli is a small but very populare bagel and deli place that makes their bagels from scratch every single day. They’re so popular, people have to pre-order their bagels to make sure they don’t run out! I wanted to focus more on the idea of Chicago as opposed to the food it serves. Since Chicago is known as “The Windy City,” I incorporated a sort of wind gust to shape the bagel. The deep red color is also a reference to the Chicago Cubs, the city’s baseball team. I definitely wanted something cleaner and more modern without making the mark look so cold and detached.
  •  Chicago Bagel and Deli mark

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