Chatham Baroque is western Pennsylvania's only professional baroqueensemble playing on period instruments. They were in need of a new website with a CMS which would allow them to update their own content, andwhere site users could easily navigate to performance information, buytickets, and download and purchase albums. They also required socialnetworking integration, and more importantly a re-branding of theensemble. They wanted to extend an invitation to new, younger audienceswho may not even know what baroque music is. At the same time, thegroup could not alienate its current loyal fans.
Bearded Studio was asked to take on this challenge, and as part ofthe redesign we suggested an extensive photo shoot to help bolstertheir image. We felt that quality imagery of their period instrumentswould immediately communicate the nature of the music, whileenvironmental photographs of the group would help personalize theexperience for audiences.