Chase Swim School teaches swimming lessons to all ages, in the San Diego, California area.
Identity / Print Material / Website
The Project: Chase Swim School had an interesting set of aesthetic instructions for both their website and print material -- a chic minimal design, based around bright playful elements. As for the rebranding, the new logo had its own set of requirements; they asked us to create a line-drawn illustration that included thoughts of kids swimming, fish, bubbles, and the company name. We let our imagination stretch until we had successfully illustrated a line-drawn fish from the shape of the letter "C".