Chase Swim School

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Created: 08/01/11
Last Edited: 07/27/13
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Description
Chase Swim School teaches swimming lessons to all ages, in the San Diego, California area.
Chase Swim School had an interesting set of aesthetic instructions for both their website and print material -- a sleek minimal design, based around bright playful elements. The instructions for the new Logo, they asked us to create a line-drawn illustration that included thoughts of kids swimming, fish, bubbles, and the company name. We let our imagination stretch until we had successfully illustrated a line-drawn fish from the shape of the letter "C".
  • Chase Swim School teaches swimming lessons to all ages, in the San Diego, California area.
     
    Identity / Print Material / Website
    [2011]
     
    The Project: Chase Swim School had an interesting set of aesthetic instructions for both their website and print material -- a chic minimal design, based around bright playful elements. As for the rebranding, the new logo had its own set of requirements; they asked us to create a line-drawn illustration that included thoughts of kids swimming, fish, bubbles, and the company name. We let our imagination stretch until we had successfully illustrated a line-drawn fish from the shape of the letter "C".

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