Loftin & Company Printers hired Rachel Martin Design to design a unique gift for its customers. The result, a gift box of limited edition note cards with photography of Charlotte landmark signs all encased in a kraft box wrapped with an abstract belly band.
Since Loftin & Company has been in business since 1898, we were inspired to showcase other local businesses that have been in Charlotte throughout the years. Charlotte is full of beautiful old buildings and signage from the the 40s through 60s so we took some of our favorite nostalgic spots to use for the cards and hired a local photographer to shoot the signs. We made the cards black and white and retouched each of the images to have a truly authentic vintage feel. When Loftin & Company distributed the limited edition note cards, they also included a small note about their belief in the personal touch of a hand-written note and shared the cards with each of their clients as a special thanks and to encourage them to write their own memorable hand-written notes.
Art Director + Designer: Rachel Martin
Signage Photographer: Gianluca Camarda
Coffee Cup Photo: Brian Gomsak