Charleston Battery

  • Charleston Battery
    Student Branding Project
    Coastal Carolina University
  • Being an advocate of the sport of soccer, I chose to rebrand a local team in my area; the Charleston Battery is a professional USL soccer team based in Charleston, South Carolina.
    By modernizing their outlook, my objective was to provide the team with an identity that would appeal to contemporary audiences while sustaining their quaint heritage, which ultimately recalls their city's role in the American Civil war. 

    After developing the identity, I took the project a step further by utilizing implementation and application. Thus, I incorporated the logo into two primary marketing vehicles that I designed;
    I created a website with a homepage and secondary page layout as well as team bus wraps.