Chalk it Up is a sidewalk art competition that draws college students, locals and tourists to view temporary chalk masterpieces created by Flagler College students. In conjuction with the Flagler Palooza event this competition is like an outdoor studio with students doing whatever they can to finish their work.
Attract the student body to participate in extra-curricular college activities.
A series of promotional pieces were created to advertise and brand the event. All pieces used the
day of the event, posters, badges, and invitations
were created keeping the chalk texture throughout. The multi-colored, block-long showcase of some outstanding student art, attracted the editors of
Flagler College's magazine to feature this event
as part of their Scene's on Campus section