UC Davis approached me to design the identity of the new Center for Science and Innovation Studies. I worked with the center to create and implement a dynamic identity for print and digital media.
The Center for Science & Innovation studies is set up as a cross disciplinary institute spanning disciplines from law to literature and from policy to physics, studying all aspects of the processes of innovation. The identity needs to reflect the open, inclusive and dynamic character of the center, serving as a hub within the university, connecting different disciplines. The final design presents a modular and continuously developing disposition.
The logo consists of a word mark and an image. The image is variable, changing with application, project and with time (both over time and in time using animation on the sitebr>