Castillo Del Sol is a Spanish themed hotel focusing on the culture and history of St. Augustine Florida’s early beginnings. The hotel caters to tourists who are attracted to that culture and come to ST. Augustine to experience it.
What I chose to do with designing the identity for Castillo Del Sol hotel is to show uniformity and consistency through out the branding and design of the signage for the hotel. This was done by selecting a color palette that is appropriate for the hotel as well as having a typeface that is consistent though out the entire hotel. This typeface will be used on all of the way finding signage and general signage for the hotel. The logo itself will also represent the theme of the hotel and will also reflect the area that the hotel is located in, St. Augustine Florida.