- Case for Support
Lance Armstrong Foundation
The Lance Armstrong Foundation’s (LAF) mission is not to cure cancer, but rather to “inspire and empower people affected by cancer." We support cancer survivors on their treatment journey and provide resources to them, their friends and their families. However, we can’t do this without the support of our donors. When major donors support the Foundation, they do so because they want their dollars to make a difference in the lives of others and become part of the story—this piece shows them how they can. A powerful, personal story is more compelling than dry statistics. They are also more effective in generating greater numbers and amounts of donations.
The concept of this piece is based on the format of a medical file. The size and format were deliberately chosen to stand out against the usual 8.5" x 11" brochure.