Case Western Reserve University updated their brand. As part of the internal design team I worked with the other designers as well as an outside branding firm. CWRU is a highly ranked research university with a prestigious medical school. It's look and feel needed to reflect the quality of research and education. The clean, contemporary design is the perfect back drop. Many publications and collateral highlight research and take advantage of the interesting visuals produced by our student's and faculty's work.
The school's colors are blue and gray. We updated the colors to work best in many color spaces and collateral applications. The brand book was developed as a tool for inspiration. The website contains all pertinent style guidelines for staff and external freelance designers and design firms.