Carl Jackson Pools | Identity
Size: Letterhead 8.5’’ by 11’’ Envelope 9.5’’ by 4.125Business Card 3.5’’ by 1.5’’
Return Envelopes 6.5’’ by 3.625’’
Carl Jackson Pools did not have a consistent identity to be applied to their marketing materials. The logo needed to show a clear relation in that he specializes in custom and standard pools. Adding the texture of water to the imagery of the logo it can be easily reocgnized as a swimming pool. Cronos Pro was chosen to show a humanist aspect to show that the company is family oriented and considers every detail to what the customer needs in a swimming pool.