Working with American Greetings I created several promotional elements for their special Noodlebear event, where the Care Bears took over a downtown Cleveland restaurant, Noodlecat, and transformed the menu and staff shirts with a Care Bears theme.
Using the classic logo of the Care Bear sitting on a heart I used it to create an Ohio themed shirt. I incorporated handmade type for "Cares" and also incorporated the cat from the Noodlecat logo.
I also created updated, kid-friendly, menus for the restuarants' events. Incorporating elements from both the Care Bears and Noodlecat branding elements. I also created custom coloring pages for the kids for the back of the menus.
All photography is by Ryan Wiesbrock and Noodlebear logo was created by CarlosVillagra.