Capewest Watercolours - Exclusively for TJ Maxx

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Created: 06/02/13
Last Edited: 08/26/13
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Description
This contemporary package design by Todd Anderson is also one of the first to incorporate his recent branding for Capewest, exclusively available at the US retailer TJ Maxx and UK TK Maxx.

Briefed on the theme of modern art, the design uses layers of coloured glass to create its eye-catching and unique abstract style.
A black banner was added to the center of the vibrant visual to bring attention to the ranges fragrance description, Lemon & Verbena.
  • This contemporary package design by Todd Anderson is also one of the first to incorporate his recent branding for Capewest, exclusively available at the US retailer TJ Maxx and UK TK Maxx.
     
    Briefed on the theme of Watercolours/modern art, the design uses layers of coloured glass to create its painterly, eye-catching and unique abstract style. A black banner was added to the center of the vibrant visual to bring attention to the ranges fragrance description, Lemon & Verbena.
  • Above: Print ready label artwork.
  • Above: Original concept board.
  • Above: An early, rough Mac visual.

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