Corporate Capabilities Brochure
project: High level capabilities brochure for a potential IPO for a technology company.
Since the company was still developing one of the core business units,
the challenge was to not be to granular in content.
This brochure was bound using a velcro tab, with spot illustrations and
lots of whit space. This piece used custom illustration to tell the
story, which set them apart while other companies in this industry where
using the same kind of imagery such as "1s and 0s". These illustrations were utilized on all marketing pieces of a year long
campaign that allowed t These illustrations
were utilized on all marketing pieces of a year long campaign that
allowed them to establish brand recognition.