Hispanic Package Design for Cangrejo Selecto

  • Company:     
    Aquamar, Inc.
         
    Project:  
    Name development, branding and packaging.
         
    Purpose:  
    Launch an affordable seafood option for shoppers at Latino Walt-Mart stores.
         
    Solution:  
    Feature a tantalizing photographic image of the product as used in ceviche
    (a popular Latin seafood dish) to showcase an appetizing example of how the imitation crab
    meat can be used.
         
    Outcome:  
    After a successful Walmart product test in a few designated markets, it is now available in
    all Latino Walmart stores.