- Company:Aquamar, Inc.
Project:Name development, branding and packaging.
Purpose:Launch an affordable seafood option for shoppers at Latino Walt-Mart stores.
Solution:Feature a tantalizing photographic image of the product as used in ceviche(a popular Latin seafood dish) to showcase an appetizing example of how the imitation crabmeat can be used.
Outcome:After a successful Walmart product test in a few designated markets, it is now available inall Latino Walmart stores.