These days Brand Recognition is everything. One way to establish your brand so that average consumers immediately recognize it is to keep continuity throughout your business collateral.
It is important to have an overall goal when developing developing anything related to your brand. Much consideration between you and your designer is essential before deciding upon colors, feel, aesthetic and message. Once you have worked toward developing a brand strategy and overall 'look-of-success', it's time to implement it into a wide range of mediums, thus establishing Brand Recognition.
Below are a few samples of campaigns I have done for various clients (and myself).