- Camden Farmer
- Company
In one of the most dangerous and crime-laden cities in America, Camden Farmer works to bring the community together through its outdoor education opportunities and farmers’ market. The not-for-profit provides programs for local universities and children, bringing hope to the community.
Logo Design
The logo mark is contained within a circle, denoting community, harmony and unity. The foundation of the cityscape rests upon a tomato. The tomato–the quintessential symbol of fresh, natural, healthy foods–serving as the foundation for the city of Camden visually communicates the idea that this not-for-profit is the common ground that unites Camden. The rays of light emanating from the tomato behind the city scape creates a feeling of hope as a result of the work Camden Farmer does within the community.
The use of predominately primary colors conveys that through such basic activities as growing seedlings together, a community laden with crime can find unity and foster hope. The color palette emphasizes the not-for-profit's focus on providing communal, outdoor-educational opportunities for the young members of the target audience. 
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