Callaway Golf | Concept

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Created: 10/29/12
Last Edited: 09/09/13
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Description
One moment dictates the game of golf. One moment puts you in position to win.

The moment where focus and training are set in perfect motion. Where energy is transferred from club to ball through pure physics and shear will.

Where the ball explodes off the club with intensity and hellfire.

The moment the Diablo makes contact.

The moment of truth.
  • Callaway Golf
    Concept Development & Design

    One moment dictates the game of golf. One moment puts you in position to win.
     
    The moment where focus and training are set in perfect motion. Where energy is transferred from club to ball through pure physics and shear will.  Where the ball explodes off the club with intensity and hellfire.

    The moment the Diablo makes contact.

    The moment of truth.
  • This project was produced at Picture Mill.

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