Callaway Golf Apparel

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Created: 08/01/12
Last Edited: 06/10/14
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Description
Callaway Golf wanted to launch its apparel line with a bang--a company with such history and so many devotees surely deserved as much. The solution was to simplify. Golf is not a game but a lifestyle and these are the clothes for that lifestyle. This brand book celebrates life off the course while showcasing the features/benefits of the clothing in a uniquely untraditional way.
  • Callaway Golf wanted to launch its apparel line with a bang--a company with such history and so many devotees surely deserved as much. The solution was to simplify. Golf is not a game but a lifestyle and these are the clothes for that lifestyle. This brand book celebrates life off the course while showcasing the features/benefits of the clothing in a uniquely untraditional way.
  • Look book_

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